The award for Greatest Living Briton is a new one. It is given by ITV, one of Britain’s most popular television companies. Guy Freeman of ITV said: “The Great Britons 2007 was a fantastic ceremony [showing] all that is so great about the United Kingdom.” He added that the awards ceremony is set to become an annual event. The first winner, in 2005, was Tim Berners-Lee, the inventor of the World Wide Web. Another award given at the ceremony was for soccer star David Beckham, who picked up the Award for Global Achievement. This is for his performance on the soccer field, his charity work and his efforts around the world to promote Britain and British culture.
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